Top Real Estate Searching Websites
Online real estate is a commonplace now, but some sites rate higher than others. The hierarchy breaks down as follows (according to web metrics from Experian Hitwise):
Realetate.yahoo.com- 8.27% of real estate traffic filters to yahoo’s real estate search but it is closely followed by
Zillow.com-6.89% of viewers looked for real estate on zillow.com. Both Yahoo and Zillow use target ads for both brokers and agents to capture the needs of the online surfer.
Realtor.com-A very clean search that has held a steady above 6% (6.41% in this report) regularly.
Trulia.com-Pulled in at a solid fourth place. 5.33% of all real estate visitors came here.
The average stay of each visitor was 8 minutes and 54 seconds. This means, from the other side of the equation, what information we place on these sites are integral in the overall success of selling the listing. Eight minutes on a site means a scant amount of time on each listing. Stand out photos, needed information (but not too much, ultimately we want to see visitors turn into prospects…), and accuracy will make or break the deal.