2013 Real Estate Mobile Opportunities
Digital
strategy building for 2013. There is a massive paradigm shift, that is
one of my favorite descriptive analysis words as I am an international
relations specialist, within real estate business structure that cannot
go unnoticed in 2013. One way to reach out and expand to become a
successful mobile marketer is by thinking what it is exactly to be a
mobile consumer. Every agent and certainly every client using the mobile
transfer of information uniquely but in a patterned and systematic way.
Thanks to the useful blog I found at (http://www.inman.com/opinion/guest-perspective/2013/01/15/mobile-opportunities-in-2013-and-beyond), there is an easy way to organize mobile real estate shoppers.
The Window Shopper:
These are the leads you have who are not actively looking to purchase
but they are still on your hook, engaged and on the lookout for that
single home that may just push them over the edge of indecision to
writing up a contract. Window shoppers are interested in what is going
on with real estate at a high level. What is recognized as being a big
interest-getter to window shoppers are the PHOTOS. Yes, my personal
favorite thing about real estate (shhh… don’t tell the agents that)—the
photos. Make them glamorous, dramatic, and stunning. What with window
shoppers of the modern day be looking at these photos on? More than
likely a big screen tablet. 
The Searcher:
These are the leads who are committed to finding a new home but they
are in no rush. They want to be able to search for their new dwelling.
The reality about searches is that although it seems as if you have them
all figured out, they will be looking on any device they can for that
perfect fit—smart phones, computers, tablets, ect… Realtors must be
ready to play in all the spaces if they hope to actively engage a
Searcher from the start. It is critical to get Searchers on a leads
program where they are getting the push notifications and updates that
match the pace of their search.
The BUYER:
Yep, this is the big one. The above two are both hopefully on their
path to becoming The Buyer. Engaging clients at this level gets a little
trickier since at this point it is the fostering of the longevity and
the relationship (what we call our Realtor For Life Program) that really
matters. Branding your brokerage in a non-in-your-face manner is, as
our relations manager, the most difficult part of my job. I have found
that the mobile world lessens that pressure although it does not make it
disappear. Such things as having a digital review written by your
client, having referral information in the signature of every email, and
then finally and I think most importantly, remember, when clients go
digital, reverting back to a handwritten thank you is just the surprise
that will hopefully keep you in their minds for many years to come. 
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