Three T’s: Building and Maintaining A Successful Real Estate Office
Today’s real estate market is vastly different than it was even two years ago. People are using the internet as their primary source of real estate searching and real estate agents SECOND. This means that referrals and new in-person clients are not as likely to be the driving force of a client database.
In fact, it is similar to online dating. Potential clients will have before them a wide number of agent profiles and they will pick based upon the frequency of exposure, rapidity of response time, and first impression of an agent’s personality. The average client looks online for 27 months prior to moving but when they do move, 60% of clients will use the first agent they talk to. This means agent MUST be efficient and have processes in places to react instantly to prospects. That is why Bozeman Montana Real Estate.net has the office structure and team that we do. Specifically, we have a human behind lead generation, marketing and relations, and the transaction manager to be there as a transaction moves forward. Moreover, our agents fully represent and embody the THREE T’s of a successful real estate office.
- TALENT: The innate ability to be a salesperson who is genuine, a strong negotiator, and of such character that they will have your best interest in mind even beyond their own desire to make a sale.
- TRAINING: Each month we have training segments that further allow our agents to stay caught up with the trends, most recent technology, and other ways to improve their performance levels for you, the client. These best practice techniques allow us to not plateau but always push forward and excel. When you have the numbers, branding, and community-wide recognition, agents call and ask to become a part of the team initiated out of their own desires—this is inverse recruiting and it brings in top-notch agents who exhibit the self-drive and motivation that we embody here in the office.
- TECHNOLOGY: Keeping up on social media, SEO optimization, online presence fosters an online profile of the ‘who’ the office is as a whole. Reaching out to the general populous, not only those who are currently considering being in the market just to provide general answers and information is an unsaid role that modern real estate agents play. Reddit, Craigslist, Tumblr, Flickr, Pintrest, in addition to a primary website, lead capture site all that need to be updated daily. Yes, daily in order to keep up with the bulleted driven mindset of today’s busy clients.