Real Estate Marketing with a Whole New Twist
As
a small local business, Bozeman Montana Real Estate.net is greatly
impacted by google analytics as well the shifting practices of online
marketing. Companies looking for a quick and easy way to reach out to
potential clients is a thing of the past. AdWords is systemic statistic
based tracking filter that gives preference to the higher pay-per-click
ratios of different websites. The results of accurately targeting your
company’s keywords are phenomenal, until recently. Cost per keyword has
been steadily on the rise with no end in sight.
“The only
way for smaller advertisers to get an edge is to spend a lot of time
improving the quality and relevance of their ads,” said Richard Stokes,
author of “Ultimate Guide to Pay-Per-Click Advertising” and the founder of AdGooroo. “The problem is that everyone else is doing that as well.”
So how do
small businesses combat this increasingly costly advertising? The
increase of SEO awareness and organic marketing techniques. Knowing what
words are the most valuable and using them in natural, frequent, and
irregular ways. Simply creating content around what people are looking
for, a business becomes more relevant which translated as less per
click. Marketing needs regular attention because it is always changing.
Who knows what the next shift will be!
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